Catherine Barba
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Catherine Barba is a pioneer of the digital revolution and an expert in e-commerce and digital retail. She has received numerous distinctions including that of “Femme en Or” 2011, Alumni of the Year ESCP Europe 2012 and Knight of the National Order of Merit in 2012 for her contribution to the development of digital in France.

Her newest company CB Group helps global brands and retailers on their customer service strategy in the era of omnichannel commerce.

Prior to that, after graduating from ESCP Europe in 1996, Catherine founded and managed OMD Interactive (Omnicom group), then became Managing Director of iFrance, a company launched by the French renowned entrepreneur Marc Simoncini. In 2004, she created the cashback website, sold to the Plebicom group in November 2010, then the e-business consulting firm Malinea, sold to the founders of in June 2011.

She published several reports on the future of commerce commissioned by the French Ministry of Economy « 2020, the end of e-commerce» (2011),« Stores are not dead!» (2013). She is also a board member and investor in several tech start-ups and is a columnist on French radio BFM Business.

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